Past the ThinkPad: How Lenovo is innovating with foldables and rollables

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For a corporation whose laptops are finest recognized for his or her boxy black aesthetics, Lenovo has steadfastly embraced the understated attraction of its ThinkPads. Quite than chase after the fickle tastes of millennials and ever-changing whims of Gen Z with colourful clamshells, Lenovo stubbornly iterated and perfected the innocuous squared-off design – which was impressed by the simplicity of the Japanese bento field – to turn into the gold commonplace amongst enterprise crowds. 

However no matter preconceived notions of Lenovo you’ll have had, you need to put them apart. Lenovo radically broke out of its bento field in 2019. That yr, the corporate discovered the braveness to suppose past the ThinkPad to turn into the primary PC firm to embrace foldables with the first-generation ThinkPad X1 Fold. 

Lenovo: The journey for brand spanking new kind components begins

Lenovo ThinkPad X1 Fold (Gen2)

(Picture credit score: Daniel Rubino)

Regardless of launching to shoppers in 2020 proper earlier than the pandemic started, Lenovo’s journey to the X1 Fold started even earlier. Three years previous to the debut of the ThinkPad X1 Fold, Lenovo, together with smartphone subsidiary Motorola, started its exploration of novel kind components to see how way more innovation it will possibly drive within the PC area.  

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