On-line subscription publication platform Substack introduced right this moment that it’s launching an iOS app for studying. In a weblog put up concerning the announcement, the corporate stated the brand new “Substack Reader” app brings your whole Substack subscriptions into one place the place you may learn content material from writers you observe. For writers, Substack says the brand new app will enable them to raised join with their readers and likewise give them extra possession of their content material and mailing record. Writers may also have the ability to ship newsletters and podcasts straight to readers’ inboxes.
The principle focus of the app is to present customers a easy method to learn posts and uncover new writers on Substack, the corporate says. The app additionally means that you can gather your newsletters in a devoted inbox and obtain notifications when a author you’ve subscribed to has printed a brand new put up.
When you open the app, you’re taken to your inbox, which exhibits you new newsletters from the entire writers you subscribe to. If you click on on a put up, you need to use the navigation bar on the backside to view and put up feedback. On the primary homepage, there’s a uncover tab the place you may search or view featured writers. You may also browse content material based mostly on classes, together with expertise, politics, journey, podcasts, artwork and extra from the uncover part. The navigation bar additionally features a library tab the place you may view your archived posts and podcasts and handle your paid and free subscriptions.
Substack says though its most important framework has been “flourishing,” it’s time for it to department exterior of electronic mail and the net with the launch of the brand new app.
“The app helps convey collectively Substack as an ecosystem, supplying you with an icon to faucet on your private home display screen that opens up a treasury of high quality work by the writers you most belief,” Substack stated within the weblog put up. “It’s an app for deep relationships, a substitute for the senseless scrolling and low cost dopamine hits that lie behind different house display screen icons. It affords a quiet area to learn, the place the work itself is given the highlight and also you’re not pulled into standing video games or trivial diversions. And it amplifies the community results that exist already on Substack, making it simpler for writers to get new subscribers, and for readers to discover and pattern Substacks they may in any other case not have discovered.”
Substack plans to launch new options and capabilities to the app because it continues to develop it, noting that that is simply the primary model of the app. As for an Android launch, the corporate says customers can at present join a ready record.
As we speak’s announcement comes as Substack just lately revealed that it’s testing video uploads in non-public beta. Like current publication posts, creators can determine whether or not they wish to hold movies behind a paywall or not. The characteristic provides one other artistic manner for publication publishers to maintain their subscribers engaged. Substack writers can report or add movies instantly on the platform, whether or not they’re publishing from cellular or the net. Movies can be as much as 20GB, supporting 3GP, AAC, AVI, FLV, MP4, MOV and MPEG-2 file varieties. In electronic mail variations, the video will seem as a clickable picture. With this new app, content material creators will have the ability to ship movies on to subscribers’ inboxes.
The launch of the brand new app will possible assist Substack higher compete with different corporations within the constantly increasing publication market. Social media corporations like Fb and Twitter have been working to combine newsletters into their choices, with Fb launching its “Bulletin” Substack competitor final 12 months and Twitter working to make its Revue acquisition extra outstanding on its platform.