Whirlpool launches #Freshisintheair marketing campaign with a brand new advert highlighting its new Ozone Air Refresh expertise: Greatest Media Info

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Click on on picture to look at TVC

Whirlpool of India has unveiled a brand new TVC to showcase its lately launched entrance load washing machines – XpertCare vary.

This movie fascinatingly showcases the facility of ozone air to softly refresh clothes with out using water or detergents. Utilizing mesmerizing visuals and the favored track “Hawa Hawai”, the tv industrial featured clothes skydiving, romancing and dancing within the skies.

A fictional world is created, which then seamlessly transforms into the wash cycle of the Whirlpool Knowledgeable Care washer. The visuals will maintain individuals enthralled and the music will maintain individuals addicted, making it a memorable advert much like Whirlpool prior to now.

Vasudha Mishra, Regional Inventive Officer, Lowe Lintas, mentioned, “It’s a pleasure to work with a marquee model like Whirlpool, which exemplifies experience in residence options for on a regular basis take care of its shoppers. Their unimaginable Knowledgeable Care With the launch of the vary got here the problem of manufacturing one thing totally different that justifies the distinctive Ozone Air Refresh expertise. Therefore, we now have created a fantasy world of garments dancing within the air with fascinating visuals and a well-loved melody. We determined to showcase one such providing by the corporate, which effortlessly interprets into the wash cycle of the Whirlpool Knowledgeable Care Washing Machine.”

KG Singh, Vice President-Advertising and marketing, Whirlpool of India, mentioned, “Whirlpool has created a few of the most iconic and favourite commercials on Indian tv. With the launch of the brand new Ozone Air Refresh expertise, we wished to create an commercial that not solely brings to life the magic of expertise however can be memorable and pleasurable. We’re assured that with its gorgeous visuals and catchy music, this advert will create an immediate join with our shoppers.

The movie is stay on tv and digital platforms in southern states throughout this festive interval.

https://www.youtube.com/watch?v=LFo1wF90Eh8

Credit score:

Company: Lowe Lintas, Delhi
Director (film) : Achowe
Manufacturing Home: Chak Aur Paneer Movies

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