Based on analysis executed by StockApps, Apple’s iOS has been gaining floor for the final 4 years and has eaten chunk of Android’s world OS market share. Nevertheless, Google’s OS nonetheless dominates the market.
In 2018, Android had a 77.32% market share whereas this 12 months, it’s estimated that about 69.74% of all gadgets on this planet run Android. That is virtually an 8% drop in 4 years. In distinction, iOS has grown from 19.4% to 25.49% all through the identical interval.
There could possibly be many causes behind this however the obvious one is that Apple has expanded its smartphone and pill lineup considerably. The corporate has been releasing 4 flagship iPhones within the final couple of years as an alternative of two and has been updating its iPhone SE household. Offering extra option to clients and at decrease costs absolutely has its impact.
Nonetheless, Apple may have a tough time dethroning Android for one easy motive – the open-source nature of Android. Solely Apple gadgets are offered with iOS whereas Android will be applied on numerous gadgets, not simply smartphones and tablets. Additionally, regardless of Apple’s efforts of increasing its portfolio of iOS gadgets, Android nonetheless has selection on its aspect, with smartphones starting from $100 to $1,000+.
Then there’s Android’s domination in markets the place iPhones are much more costly than their rivals. South America and Africa are simply two examples as the previous market has simply 10% iOS adoption. In distinction, in North America Apple is having fun with greater than half of the market share.