Korea’s Higher Meat launches within the US with vegan Spam-style canned ham

Vegetarian meat firm Higher Meals—a subsidiary of South Korean meals retailer and distributor Shinsegae Meals—lately launched its canned vegetarian luncheon meats and different plant-based meat merchandise similar to chilly cuts, meatballs and sausage patties to the US market.

Earlier this month, Higher Meals showcased its new Higher Meat vary of vegetarian meat merchandise on the Plant Primarily based World (PBW) Expo in New York Metropolis. In keeping with the model, its soy-based canned luncheon meat attracted extra consideration from occasion attendees on account of its skill to be saved and transported at room temperature, together with a style and texture akin to conventional Spam canned ham.

First invented in 1937 by the US-based Hormel Meals Company, pork Spam was dropped at Asia by United States troops throughout World Warfare II and nonetheless stays a staple meals in North America and plenty of Asian international locations. . In truth, South Korea is the second largest shopper of spam after the US.

higher meat

Higher Meat goals to distinguish itself from different vegetarian meat manufacturers with its vegan Spam-style merchandise, and at PBW Expo, it emphasised the growth of menus ready utilizing Higher Meat in eating places and houses, together with sandwiches. Like there are numerous recipes utilizing higher meat. Pasta, Canapés, Deep-Fried Meals and Tacos. It attracted guests’ consideration by explaining the social worth of plant-based options by selling the advantages of animal welfare, well being and the atmosphere.

Higher Meals has acquired a variety of top of the range meat substitute product lineups, similar to canned ham, sliced ​​ham, meatballs, and sausage patties, developed with the corporate’s unbiased technical drive. [the] years,” Higher Meals CEO Alex Music stated in an announcement. “Following our debut at PBW, we plan to speed up our attain into the worldwide different meals market to enrich our imaginative and prescient, ‘we’re higher Dream large to make a greater world with foodstuffs.”

The Higher Meat line first debuted in South Korea in 2021, partnering with Starbucks Korea for plant-based chilly minimize sandwiches. US-based Higher Meals was created to advertise Shinsegae’s competitiveness within the meat substitute market and to help analysis and improvement and international growth of the model.

Vegan Spam for All

The vegetarian Spam market is starting to blow up simply as Higher Meat launched its canned meat. Hong Kong model Omnifoods was based by entrepreneur David Yeung, founding father of the social enterprise Inexperienced Monday and Inexperienced Widespread, a series of vegetarian comfort shops and cafes. The model unveiled the world’s first vegan Spam in 2020. Referred to as the Omnipork Luncheon, it is made with soybeans, wheat, beets and coconut oil to offer customers with a greater different to native staples however with much less sodium, nitrates, and 0 animal feed. cruelty

omnifoods

Earlier this 12 months, Omnipork Luncheon Meat was added again to the menu at McDonald’s Hong Kong, because it has bought greater than 3.7 million orders because it first launched in 2020. McDonald’s Hong Kong added vegetarian Spam as a part of a number of meatless menu gadgets: New Luncheon Meat McMuffin with Egg; New Luncheon Meat and Scramble Egg Burger; New Luncheon Meat Deluxe Breakfast; and New Luncheon Meat Jumbo Breakfast.

The chain first added vegetarian pork to its menu in October 2020 as a part of egg sandwiches at 280 McDonald’s places in Hong Kong and Macau and an extra 122 McCafe retailers within the space. McDonald’s additionally expanded the choice to pick trial places in China—this represents the primary time that McDonald’s has added plant-based meat to its menu there.

“Proudly serving over 3.7 million New Luncheon Meats since our 2020 launch, we’re thrilled to supply a variety of menu pleasure [sic] With Inexperienced Monday and Oatly backed by your overwhelming help, McDonald’s Hong Kong posted on social media.

don’t eat meat

When the product arrived within the US final 12 months, Chef Reina Montenegro’s vegetarian restaurant in Brisbane, CA was one of many first locations within the nation to serve vegetarian Spam earlier than its availability expanded elsewhere.

In August, the Philippines’ largest branded meals firm, Century Pacific, additionally launched a vegan Spam by way of its Unsweet model. The model presents two forms of plant-based luncheon meats, luncheon fashion meats and burger fashion luncheon meats for the US market and is accessible by way of on-line retailers similar to GTFO It is Vegan! and Weee!, with choose shops within the Midwest and East Coast.

Nicole Exworthy is a information editor and cookbook creator at WedgeNews DIY Vegetarian,