Maytag cares about deprived communities via the Industrial Laundry Laundromat Program


revealed 07-27-22

offered by Whirlpool Company

Mother and child washing clothes at the laundromat

When folks consider Whirlpool Company, they consider washers, dryers, fridges, dishwashers, small home equipment for cooking and the house; However the firm additionally makes business laundry machines which might be utilized in many environments, together with resorts, fireplace stations, condominium buildings, and laundromats. Whirlpool Corp.’s business laundry crew works very carefully with the Coin Laundry Affiliation (CLA), which was based over 60 years in the past and has grown to change into the biggest commerce affiliation for the self-service laundry {industry}. CLA members embrace laundromat house owners, potential laundromat house owners, gear distributors and producers.

“CLA is a really sturdy ally of ours,” stated Renee Catania, Industrial Laundry Model Supervisor. “We collaborate with them on advertising actions and plenty of different occasions.”

A kind of packages is the Laundry Care Basis, whose mission is to complement the communities of its members via programming that addresses the unmet wants of laundry prospects. The Basis has launched an industry-wide effort to construct laundry services to serve primary wants in underserved communities around the globe.

Whirlpool Corp. is carefully related to the Basis via Maytag Industrial Laundry in its two major packages. The primary is “Free Laundry Days.”

“Beneath this program, residents who might not have the ability to afford laundromat companies are given the chance to come back over for a day and do free laundry,” Catania stated. He defined how essential laundromats are to the neighborhood. “They actually change into the middle of the neighborhood, and when you have an excellent laundromat that is protected and clear, it turns into a household house, and lots of laundromat house owners take nice pleasure in caring for his or her neighborhood. “

Throughout Free Laundry Days, machines will do as much as 33,000 kilos of laundry. Or extra washings in a day. All through the afternoon program, there are sometimes free meals for the youngsters, face portray and storytelling, in addition to items for the attendees.

One other solution to help the business laundry crew and CLA communities is thru a literacy program that gives “Household Learn, Play and Study” kits to the laundromat. There are 4 completely different sized kits accessible for buy by laundromat house owners, which embrace 50 start-up books, a month-to-month 20 e-book subscription, and artwork easels and sofas or chairs and tables the place younger folks share studying literacy with their mother and father. Can spend time rising. Wash. These areas create a quiet, snug house for youngsters to learn, play and study.

“We now have already supported an estimated 70,000 households this yr with the Household Learn, Play and Study program,” stated Dan Nauman, government VP of the Laundry Cares Basis. “We will thank the help of firms like Whirlpool Company that consider in doing good by doing good. It’s all about having a dedication to do one thing larger than ourselves.”

Catania stated, “It is an excellent alternative for teenagers to entry and browse books. Each month, one other cargo of books arrives, so there are at all times new titles to learn and study from. Youngsters can take the books house.” They’re additionally inspired to take their very own in order that they’ll construct their very own library. We’re very proud to companion with CLA to help these essential neighborhood packages.”

For details about the LaundryCares Basis’s packages, go to

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About Whirlpool Company:
Whirlpool Company (NYSE:WHR) is dedicated to being one of the best world kitchen and laundry firm in its relentless quest to enhance life at house. In a quickly rising digital world, the corporate is driving purposeful innovation to fulfill the evolving wants of customers via its iconic model portfolio, which incorporates Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Boknatch, ZenAir, Indesit and Yumli. Are included. In 2021, the corporate reported roughly $22 billion in annual gross sales, 69,000 staff and 54 manufacturing and know-how analysis facilities. Extra details about the corporate might be discovered at

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