The iOS 14 replace provides little to enterprise customers


Apple’s iOS 14 replace is ready to deliver a bevy of recent options when it launches this fall, however its affect on the enterprise consumer could also be marginal.

At this week’s Worldwide Builders Convention (WWDC), Apple outlined the modifications that may comprise the brand new model of iOS. At Monday’s keynote tackle, firm executives spoke of upgrades to Apple Maps; a change in the best way apps and widgets are displayed on an iPhone’s house display screen; and alteration to the digital assistant Siri’s consumer interface.

Trade observers, although, mentioned the brand new working system supplied few enhancements for enterprise iPhone customers.

“At its core, Apple is a person productiveness firm for people who’re able to spend [a] premium for a fantastically designed gadget,” mentioned Holger Mueller, vice chairman and principal analyst at Constellation Analysis. “[Those individuals] pay for his or her fan standing on the software program facet, the place Apple’s iOS trails [mobile productivity] innovation to Google’s Android by shut to a few years.”


One characteristic that might enhance the expertise for enterprise customers is its new “picture-in-picture” performance. Throughout the keynote on the WWDC, Craig Federighi, senior vice chairman of software program engineering at Apple, mentioned the iOS 14 replace would enable customers to do things like accessing apps whereas on a video name.

“As I transfer between purposes, [the video window] stays with me,” he mentioned as he demonstrated the characteristic throughout Monday’s presentation. “I may swipe it to the facet, and the audio retains taking part in whereas it is off the display screen.”

Frank Gillett, vice president and principal analyst, Forrester ResearchFrank Gillett

Frank Gillett, vice chairman and principal analyst at Forrester Analysis, mentioned such a change might allow collaboration between colleagues whereas performing such duties as reviewing paperwork.

“In case you take a look at the consumer interface expertise now with [videoconferencing services] Zoom and Webex, you are left to swipe forwards and backwards. With a small display screen, it’s a must to select between trying on the materials they’re presenting or the video — sometimes you’ll be able to’t do each on an iPhone,” he mentioned. “Image-in-picture can be an enchancment, permitting you to eyeball anyone’s video as an overlay on the slide they’re presenting versus swiping forwards and backwards.”


Apple’s iOS 14 replace additionally consists of enhancements to its messaging app, Messages, which may assist enterprise customers. A number of enhancements present for extra flexibility with group communication: permitting customers to speak with a selected member of a gaggle and have in-line responses; to attract somebody’s consideration to a selected message by utilizing their title; and the choice to solely be notified when one other group member particularly mentions them.

Holger Mueller, vice president and principal analyst, Constellation ResearchHolger Mueller

“While you’re speaking to a gaggle, typically there’s a lot occurring, it may be exhausting to maintain observe of the dialog,” mentioned Stacey Lysik, Apple’s senior director of OS program administration, throughout the keynote. “We’re going that will help you deliver order to the chaos.”

Mueller mentioned the upgrades — particularly the in-line message threads — might show to be helpful for bigger groups inside a enterprise.

Nonetheless, Gillett mentioned, bigger enterprises will probably already produce other collaboration instruments in place.

Mark Bowker, senior analyst, Enterprise Strategy GroupMark Bowker

“[The messaging features] is perhaps worthwhile to a small enterprise, however all of the enterprises inform all their staff to remain out of Messages and use company-approved enterprise messaging, like [Microsoft] Groups,” he mentioned. “A small enterprise that makes use of client messaging would possibly admire that, however not an enterprise.”

Enterprise Technique Group senior analyst Mark Bowker mentioned the collaboration enhancements didn’t stand out from these supplied elsewhere.

“I see only a few individuals utilizing Apple messaging [tools], basically, as a enterprise collaboration device,” he mentioned. “That does not imply that they don’t seem to be, however it’s nonetheless Microsoft Groups, Zoom, Webex … that actually rule the roost within the enterprise.”

Enterprise affect

Mueller mentioned he believes Apple is shedding floor within the enterprise to its opponents by way of cell productiveness, regardless of current business-focused iPad enhancements.

“It’s unhappy to see that WWDC didn’t ship on any new, revolutionary concepts that may shut the hole between Apple iOS and Google Android,” he mentioned. “That doesn’t bode properly for Apple in the long term, and never for Apple customers for certain.”

Bowker mentioned, though this week’s bulletins might not have a lot of a direct impact on enterprise customers, they may drive enchancment in productiveness software program. Apple, he mentioned, continues to be the usual for the buyer consumer expertise and, as that improves, staff demand to have that very same expertise from their enterprise units and apps.

“They are not actually addressing the current mode of operation for the standard enterprise, however they do set the bar on the best way individuals use these units and work together with them,” he mentioned.

Bowker mentioned Groups is one place the place such strain to enhance may be seen. That platform, he mentioned, has added options beforehand seen on client messaging software program, like emoji and GIF integration.

“Microsoft Groups is placing out new options at a tempo that’s delivering an increasing number of of what individuals are experiencing on the buyer facet in a enterprise surroundings,” he mentioned.


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