For weeks, Tumblr hid search outcomes on iOS for a wide range of tags to adjust to the App Retailer’s pointers. At present, Tumblr is attempting to resolve the difficulty by rolling out a delicate content material toggle for its iOS app, which permits customers to opt-in to seeing delicate content material. (The toggle opts you out of seeing delicate content material by default.)
Whenever you seek for a delicate tag — suppose one thing like “marijuana” — the up to date Tumblr iOS app will now conceal search outcomes. As a substitute, a pop-up will seem, prompting you to show off the delicate content material filter if you wish to see the outcomes of your search. In the event you click on “present me the settings” to see delicate content material, you’re redirected to the Tumblr web site in your cellular browser, not an in-app menu. As soon as you alter your settings, you must restart the iOS app for the change to take impact. Lastly, you’ll be capable of see search outcomes that embody fan artwork of Child Yoda hitting a blunt (sure, actually).
In accordance with Tumblr, when the “Cover Delicate Content material” toggle is enabled, the app will conceal publish suggestions which have delicate tags, blogs with delicate content material and searches with delicate tags. (Delicate content material, by Tumblr’s definition, shouldn’t be fairly as specific as grownup content material, which Tumblr defines as GIFs, pictures, movies or illustrations depicting intercourse or genitals. Grownup content material is presently banned.)
“Some content material is marked delicate when it will not be applicable for everybody however doesn’t violate our neighborhood pointers,” Tumblr instructed TechCrunch. “It’s that content material which this internet toggle addresses. Different content material is acceptable throughout Tumblr and stays unaffected by this toggle.”
When the brand new toggle is disabled, customers can see delicate search outcomes that don’t violate neighborhood pointers or faucet by an overlay to entry blogs marked specific — although the specific content material will nonetheless be hidden on iOS. Customers with the toggle disabled may even obtain suggestions of doubtless delicate content material.
In the meantime, when the toggle is enabled, some seemingly benign tags should set off the warning pop-up. For instance, we present in testing that the tag “submission” is banned until you choose out of the delicate content material filter, as a result of phrase’s sexual context. This is a matter as a result of the tag is commonly utilized in one other, non-sexual approach on Tumblr’s platform — if you happen to publish one thing to your weblog that one other person submitted to you, it can routinely be tagged “submission.”
In earlier years, Tumblr had supplied an analogous toggle swap that would block the positioning’s grownup materials straight in iOS Settings, until a person opted into seeing this content material. Nonetheless, that toggle had been centered on banning the pornographic content material Tumblr hosted earlier than its determination to formally ban all porn from its platform again in 2018.
“These newest updates present extra management to our neighborhood on the iOS app to construct the expertise that matches them finest, and to discover the content material that they discover attention-grabbing,” Tumblr stated in an organization weblog publish. “Whereas the expertise for our neighborhood is a high precedence, we should additionally adjust to Apple’s App Retailer Tips and our personal pointers.”
Replace 1/12/21, 11:00 AM EST with clarification from Tumblr in regards to the distinction between delicate and grownup content material