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Kaveri Nago
United Colours of Benetton India has introduced the appointment of Kaveri Nag as its new Head of Advertising and marketing and PR.
In his new position, Nag will lead advertising technique and PR for the model and work to strengthen Benetton’s imaginative and prescient of the worldwide life-style mission and revolutionize the rules of vogue and gross sales.
One in every of his key duties will embody participating with shoppers and re-engaging in a extra up to date solution to make manufacturers extra fascinating and aspirational in India.
Nag has over 12 years of expertise in advertising – launching and increasing consumer-facing manufacturers within the life-style retail, luxurious auto and promoting sectors.
A lot of his work lies in main numerous stakeholders to leverage know-how for future-ready initiatives and drive digital transformation and innovation in the direction of enterprise progress and customer-centricity.
Throughout his final stint with BMW India, Main Advertising and marketing for MINI, he directed a complete advertising and communication technique with a 100% digital mindset, mapping the shopper journey to drive model resonance and fairness.
Nag is an alumnus of Delhi College and holds a Publish Graduate Diploma in Advertising and marketing Communication from the Nationwide Institute of Promoting.
Ramprasad Sreedharan, CEO, United Colours of Benetton India, mentioned, “All through her profession, Kaveri has amassed in depth advertising management expertise and a relentless power and curiosity to grasp client conduct, which is all the time so dynamic within the vogue business. . That is his second stint with Benetton and we’re assured that Kaveri might be a driving drive in bringing to life our new model imaginative and prescient via world-class inventive, digital and omnichannel advertising methods, and can play a number one position in constructing the following era of Benetton . Buyer.”
Nag mentioned, “Benetton has all the time been a model that’s on the forefront, and I’m excited to embark on this new journey with the crew amidst an ever-evolving client panorama. Collectively, we’re wanting ahead to serving totally different classes of shoppers. We are going to deal with these new realities with a digital-first method in the direction of creating and interesting with related model experiences. I stay up for.”
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