Whirlpool enters the Vietnam market with Mullenlove Misra’s marketing campaign


Whirlpool, America’s #1 House Equipment Model, has entered the Vietnam market with a historical past of over 110 years. Model’s Vietnam Launch Marketing campaign “What’s Extra Necessary?” It takes the profitable world model essence of the model and marries it with native insights to have interaction with fashionable Vietnamese millennial consumers.

Mullenlove Mishra conceived a launch marketing campaign and created a launch marketing campaign that faucets the most important post-pandemic re-prioritization of client values ​​and the ensuing reset of the house as a hub and permits it to be a nod to Whirlpool’s distinctive sixth sense know-how. Builds as a bridge. Thus, making Whirlpool’s story extra up to date, related and totally different than its opponents available in the market.

The house equipment market in Vietnam is a high-growth class, with a progress story of the center class mixed with a big inhabitants of about 100 million folks, speedy urbanization, and low penetration of dwelling home equipment.

This has made Vietnam a beautiful vacation spot for a lot of Japanese, Korean, Chinese language and European dwelling equipment producers. And the market is seeing vital investments in its gross sales community, branding and manufacturing bases.

Client analysis and perception mining by Mullenlove Mishra pointed to the market actuality alone that COVID-19 is making millennial housewives rethink what actually issues to them and the way household well-being is the focus. This discovery was weaved into the story of the marketing campaign to indicate what actually issues to as we speak’s housewife/mother and the way Whirlpool could be her helpful ally.

The preliminary launch media combine is ​​a mixture of digital iTVC, product-focused bumpers, social, fan pages, PR and content material partnerships.


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